Faculty of Media – American University for Continuing Education
Dean’s Welcome Address
Welcome to the Faculty of Media at the American University for Continuing Education (AUCE).
In a rapidly evolving digital era, media and communication stand at the heart of global culture, public opinion, and societal transformation. Our Faculty is dedicated to cultivating creative storytellers, ethical journalists, strategic communicators, and digital media innovators equipped to lead and shape the future of global media.
At AUCE, we blend rigorous academic foundations with immersive, state-of-the-art practical training. Our programs are designed to equip you with cutting-edge technical skills, critical analytical capabilities, and a deep understanding of media ethics and digital trends. Surrounded by industry-experienced faculty, modern production studios, and advanced digital labs, you will have the platform to turn creative ideas into impactful narratives and professional excellence.
We invite you to join a vibrant community where innovation, truth, and creative vision thrive, preparing you to make a lasting impact in the dynamic world of media.
Dean, Faculty of Media
American University for Continuing Education
About the Faculty
The Faculty of Media at AUCE is a premier academic center dedicated to excellence in media studies, journalism, digital communication, and broadcasting. Adhering to international standards, the Faculty prepares media professionals, journalists, public relations strategists, and digital content creators equipped with advanced technical skills, critical media literacy, and high ethical standards to navigate the contemporary global media ecosystem.
Academic Departments
The Faculty encompasses specialized departments across core broadcasting, print, digital, and strategic communication disciplines:
Department of Digital Journalism & Publishing: Investigative Journalism, Mobile Journalism, Multimedia News Writing, Data Journalism, and Editorial Management.
Department of Radio, Television & Digital Broadcasting: Broadcast News Production, Program Directing, Audio Engineering, TV Presenting, and Live Streaming Technologies.
Department of Public Relations & Advertising: Strategic Corporate Communication, Crisis Management, Brand Identity, Integrated Marketing Communications (IMC), and Campaign Design.
Department of Digital Media & Interactive Technology: Web & Social Media Content Creation, Digital Animation, Motion Graphics, Media Analytics, and Interactive Design.
Department of Film & Documentary Production: Screenwriting, Cinematography, Film Directing, Video Editing, and Documentary Production.
System of Study & Academic Credit Hours
The university operates under an Integrated Credit Hour System that combines theoretical instruction, hands-on production workshops, media studio labs, and real-world media projects.
Undergraduate Degree Program (B.A. in Media & Mass Communication):
Total Academic Credit Hours: 144 Credit Hours.
Duration of Study: 4 Academic Years (comprising 3 years of academic coursework and practical production modules followed by 1 full year dedicated to Media Internships and a Senior Production Capstone Project).
Affiliated Production Studios & Media Labs
Students gain real-world practical experience through specialized university production facilities and media networks:
AUCE Television & Radio Broadcasting Complex: A state-of-the-art facility featuring fully equipped TV production studios, live newsroom control rooms, and soundproof audio recording suites.
AUCE Digital Content & Editing Labs: Advanced computer labs equipped with industry-standard non-linear editing, motion graphics, graphic design, and media analytics software.
Network of Partnered Media Organizations & Agencies: Strategic affiliations with national and international television networks, digital news agencies, publishing houses, and public relations firms for student internships.
Graduate Studies: Master’s & Doctoral Degrees
The Faculty of Media offers accredited Master of Arts (M.A.) and Doctor of Philosophy (Ph.D.) degrees across all major communication, journalism, and media disciplines.
Master of Arts (M.A.) Programs
Focused on advanced communication theories, media management strategies, and applied communication research.
Duration of Study: 2 Academic Years.
Total Credit Hours: 45 Credit Hours (comprising advanced research seminars, practical production projects, and a master’s thesis defense).
Doctor of Philosophy (Ph.D.) Programs
Designed for university teaching careers, media research leadership, executive communication consulting, and original scientific contributions to media studies.
Duration of Study: 3 Academic Years.
Total Credit Hours: 60 Credit Hours (including advanced doctoral seminars, independent scholarly research, and an original doctoral dissertation).
Available Postgraduate Specialties
Graduate candidates may pursue Master’s and Doctoral degrees in the following fields:
Digital Journalism & Mass Communication
Radio, Television & Multimedia Production
Public Relations, Advertising & Corporate Communication
Digital Media, Social Media Management & Analytics
Film, Documentary & Visual Communication
Media Studies, Ethics & Public Opinion Analysis
