College of Hospitality & Tourism Management – American University for Continuing Education
Dean’s Welcome Address
Welcome to the College of Hospitality & Tourism Management at the American University for Continuing Education (AUCE).
Hospitality and tourism represent one of the world’s most dynamic, fast-growing, and globally interconnected industries. Our College is dedicated to cultivating future leaders, executive managers, and entrepreneurs who possess the strategic vision, operational excellence, and service-oriented mindset required to thrive in the modern international marketplace.
At AUCE, we blend rigorous academic management principles with hands-on, practical industry experience. Our curriculum covers the full spectrum of global hospitality operations, luxury resort management, culinary arts administration, event management, and sustainable tourism development. Through state-of-the-art training facilities, executive mentoring, and strategic partnerships with global hotel brands and travel enterprises, our students acquire the executive skills necessary to deliver exceptional guest experiences and drive business innovation.
We invite you to join a diverse, vibrant community where passion for service meets professional excellence, preparing you for an extraordinary career across the globe.
Dean, College of Hospitality & Tourism Management
American University for Continuing Education
About the College
The College of Hospitality & Tourism Management at AUCE is a premier academic institution dedicated to excellence in hospitality education, tourism planning, food service management, and event management. Adhering to international accreditation standards, the College prepares hospitality executives, resort managers, and tourism strategists equipped with strategic management capabilities, operational expertise, and high service standards to lead in the global service economy.
Academic Departments
The College encompasses specialized operational and managerial departments covering core hospitality and tourism sectors:
Department of Hotel & Resort Management: Front Office Operations, Housekeeping Management, Rooms Division Strategy, Luxury Property Operations, and Hospitality Revenue Management.
Department of Food & Beverage Management: Culinary Arts Administration, Restaurant Management, Beverage Operations, Food Safety & Sanitation, and Catering Management.
Department of Tourism & Travel Management: Sustainable Tourism Planning, Destination Marketing, Travel Agency Operations, Airline Management, and E-Tourism.
Department of Event Management & MICE: Meeting, Incentive, Convention, and Exhibition (MICE) Planning, Event Logistics, Protocol Management, and Festival Operations.
Department of Hospitality Real Estate & Asset Management: Property Development, Hospitality Financial Management, Hotel Asset Valuation, and Facilities Management.
System of Study & Academic Credit Hours
The university operates under an Integrated Credit Hour System that combines theoretical managerial coursework, practical operational simulation laboratories, executive workshops, and immersive industry field placements.
Undergraduate Degree Program (B.Sc. in Hospitality & Tourism Management):
Total Academic Credit Hours: 144 Credit Hours.
Duration of Study: 4 Academic Years (comprising 3 years of academic management coursework and practical lab training followed by 1 full year dedicated to Executive Hospitality Internships and a Senior Management Project).
Affiliated Training Facilities & Industry Networks
Students acquire real-world operational and executive experience through specialized university centers and global corporate partnerships:
AUCE Model Hotel & Training Complex: A state-of-the-art training facility featuring fully operational guest suites, front desk simulation systems, and executive dining rooms.
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AUCE Advanced Culinary & Food Demonstration Labs: Commercial-grade training kitchens, bakery laboratories, and beverage evaluation suites.
Network of Partnered International Hotel Chains & Tourism Boards: Strategic affiliations with global luxury hotel brands, resort chains, airlines, travel agencies, and convention centers for student internships and career placement.
Graduate Studies: Master’s & Doctoral Degrees
The College of Hospitality & Tourism Management offers accredited Master of Science (M.Sc.) and Doctor of Philosophy (Ph.D.) degrees across all major hospitality, travel, and service management disciplines.
Master of Science (M.Sc.) Programs
Focused on executive strategic management, hospitality asset development, and advanced tourism research.
Duration of Study: 2 Academic Years.
Total Credit Hours: 45 Credit Hours (comprising advanced executive modules, corporate field projects, and a master’s thesis defense).
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Doctor of Philosophy (Ph.D.) Programs
Designed for university faculty roles, global hospitality consultancy, corporate executive leadership, and original scientific contributions to tourism and hospitality research.
Duration of Study: 3 Academic Years.
Total Credit Hours: 60 Credit Hours (including advanced doctoral seminars, independent industry research, and an original doctoral dissertation).
Available Postgraduate Specialties
Graduate candidates may pursue Master’s and Doctoral degrees in the following fields:
International Hotel & Resort Leadership
Sustainable Tourism Development & Destination Management
Hospitality Asset Management & Real Estate Investment
Event Management, MICE & Global Conventions
Food, Beverage & Culinary Operations Strategy
E-Tourism, Digital Marketin
